• All Projects
  • branding
  • interior design
  • marketing
  • photography
  • UX & UI design
  • videography
Dorbob Rebranding

Rebranding Concept Project type: Rebranding Role: Brand designer Industry: Food, Bakery Tools used: Illustrator, Photoshop. The shape of the entire visual concept “dorbob” encompasses numerous symbols and gives meaning.An identity was created that best represents the company producing bakery products...

Youth Visual Identity

Branding Concept Project type: Visual Identity Role: Brand designer Industry: Fast Food Restaurant, Bistro Tools used: Illustrator, Photoshop, Corel Draw. Youth concept it’s all about serving comfort food that’s as fresh and satisfying as your favorite guilty pleasure – but...

Mind Walk UX & UI design

Health App UX&UI Project type: End-to-end app + branding Role: Sole UX/UI designer + brand designer, with support of my mentor, Razvan Necreala, from IT School. Industry: Health, Welbeing Tools used: Figma, Miro, Google Sheets, Google Forms, AI Gencraft image...

Conceptual Photography

Traditional Beauty Eva the maiden Carnal Woman Poppy Girls Leave a comment. Your insights really matter to me. Cancel reply Logged in as Alexandra Vidican. Edit your profile. Log out? Required fields are marked * Message*

Comercial Photography

Basty Delice – Gelato photography Kintaro Sushi – Food Photography On-Model Photography Clinic Branding Photography Jewelry & DIY Shop Photography Leave a comment. Your insights really matter to me. Cancel reply Logged in as Alexandra Vidican. Edit your profile. Log...

After

E-commerce UX&UI Project type: Online store UX/UI + branding Role: UX/UI designer & Marketing manager Industry: Horticulture, Home & Garden Tools used: Figma,  Google Sheets, Google Analitics, Illustrator, Photoshop. Duration: 4 weeks Horticola.ro is an e-commerce platform dedicated to providing...

Horticola Rebrand Concept

Rebranding Concept Project type: Rebranding Role: Brand designer Industry: Gardening, Horticulture Tools used: Illustrator, Photoshop, Canva. Horticola is a phytopharmacy and agricultural store specialized for horticulturists, skilled gardeners, but also for anyone who wants a small urban garden. The brand...

Videography projects

Social Media Reels Whether it’s a Social Media Reel, Promotional Clip, Brand Story, or Event Video, my goal is to capture more than visuals — I aim to convey feeling, atmosphere, and connection. Through storytelling, composition, and sound, I help...

Horticola Interior Design Project

The Concept & Mood A Blend of Minimalism and Art Deco Elegance This project for Horticola Garden Store aimed to transform a retail space for gardening supplies into an unexpectedly warm and inviting environment. The design successfully marries a fresh,...

Dorbob Interior Design Project

The Concept & Mood Eclectic Blend & Love for Bread This project for Dorbob Bakery involved transforming a commercial space into a distinctive and inviting environment that blends contemporary aesthetics with functional efficiency. The design concept successfully marries industrial elements...

Geom Mobili Product Design Project

The Concept & Mood Multifunctional Living & Bedroom Furniture “Geom Mobili” is a testament to the power of thoughtful design in transforming living spaces. This award-winning multifunctional furniture concept, developed for the 2018 National Furniture Design Competition (CNDM) where it...

Bunexim Interior Design Project

The Concept & Mood Bunexim Sweets and Pastry: A Fresh Take on Tradition This project for Bunexim Sweets and Pastry aimed to revitalize a well-established brand known for its traditional products, infusing a modern aesthetic while respecting its heritage and...

Beauty Essence Interior Design Project

The Concept & Mood A Blend of Minimalism and Art Deco Elegance “Beauty Essence” is an interior design project that redefines the modern beauty studio experience. Conceived with a vision of serene sophistication, this space offers a luxurious yet inviting...

Graphic Design Projects

This section showcases a curated selection of graphic design projects created for clients across various industries. From visual identities and digital content to outdoor and printed advertising materials. Each project reflects a focus on detail, message clarity, and creative adaptability...

Digital Marketing & Campaign Results

Dive into my digital marketing achievements, a testament to strategic planning and execution. On this page, you’ll discover how I’ve leveraged a comprehensive suite of digital channels – including Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization...

Work Experience

2025

FAQ

Visual, digital and spatial

14+ years of design

Designing with purpose

across every layer of experience.

My decision to explore and gain experience in this design fields stems from a fundamental belief: true business growth and meaningful human interaction are rarely influenced by a single discipline in isolation. Instead, they are the result of a ecosystem where every visual, experiential, and communicative element works in harmony. I sought to understand how each domain contributes to a larger narrative, allowing me to approach challenges from multiple perspectives and craft more impactful solutions.

I see them as different facets of the same diamond. Interior Design shapes the physical environment, influencing mood, flow, and brand perception in a tangible space. UX/UI Design focuses on digital environments, ensuring seamless, intuitive, and enjoyable interactions. Graphic Design provides the visual language that unifies both physical and digital touchpoints, from logos to marketing materials. Photography and Videography are crucial for authentic storytelling and capturing the essence of a brand or experience, the gap between concept and reality. Finally, Marketing acts as the strategic umbrella, ensuring all these elements reach the right audience effectively. They all contribute to a singular, compelling brand experience.

This approach profoundly impacts my understanding of business growth. I no longer view a website redesign, for example, as just a UX/UI project, but rather as part of a larger brand strategy that also needs to align with the physical retail space, marketing campaigns, and overall brand messaging. By understanding the interplay between these elements, I can identify bottlenecks, propose integrated solutions, and help businesses create a consistent, memorable brand journey across all customer touchpoints. This leads to more efficient resource allocation and ultimately, more sustainable growth.

My goal is to design for people, not just for businesses. By understanding the principles of interior design, I can create physical spaces that evoke specific emotions and encourage desired behaviors. With UX/UI knowledge, I can craft digital interfaces that are not only efficient but also delightful to use. Graphic design ensures clarity and visual appeal in all communications. This comprehensive understanding allows me to create more intuitive, engaging, and human-centric experiences, whether someone is navigating a website, visiting a store, or consuming content. It’s about enhancing the overall human-brand interaction, making it more impactful and memorable.

The unique value I bring is the ability to connect seemingly distinct dots. Usually, they seem to work as individual points of a stand-alone structure, but if you step away and look at the big picture, they are all connected. I can bridge the gap between physical and digital experiences, ensuring brand consistency across all platforms. I can anticipate potential challenges from one domain that might impact another, offering solutions that are truly integrated and sightful. This allows for a more coherent, efficient, and ultimately more impactful outcome for any project. Instead of seeing a design challenge in isolation, I view it as part of a larger ecosystem, allowing me to craft solutions that resonate on multiple levels and drive success.

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