I'm a designer

curious by nature and shaped by years of experience in visual storytelling and marketing. Now crafting intuitive UX & UI experiences that blend clarity, emotion and strategy.

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in Design
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of Study

Great design starts with empathy.

UX & UI Design

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UX & UI Design

Mind Walk

Have you forgotten how the present feels? MindWalk is a journey inward — where stress softens, time slows, and your spirit finds space to breathe and grow.

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UX & UI Design

Horticola

Horticola.ro is an e-commerce platform dedicated to providing professional-grade gardening tools, including seeds, fertilizers, and pesticides. The website aims to serve both professional growers and gardening enthusiasts. 

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Elevating brands through strategic design system.

Branding

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Rebranding

Dorbob

With deep roots and a loyal local audience, the brand needed a fresh, modern look that could still honor its heritage. The goal was to create a cohesive brand system — from logo to packaging — that feels authentic, approachable, and ready to grow in a more competitive market.

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Rebranding

Horticola

a trusted name in professional gardening supplies. I envisioned a rebrand that breathes fresh life into the market while emphasizing its expertise and commitment to growers and nature.

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Visual Identity

Youth

A vibrant visual identity designed to resonate with the next generation. This branding captures the spirit of youth through bold color palettes, dynamic layouts, and expressive typography.

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Thoughtful design begins with intention and ends with experience.

Interior & Product Design

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Product Design

Geom Mobili

Small space. Big style. Premium modular furniture inspired by the perfection of the triangle. Designed for small spaces, GEOM seamlessly blends minimalist geometric shapes with maximum functionality: coffee table, nightstand, sideboard, and seating area – all in one.

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Commercial Interior Design

Horticola

This project aimed to transform a retail space for gardening supplies into an unexpectedly warm and inviting environment. The design successfully marries a fresh, clean aesthetic with rustic touches, defying the typical utilitarian feel of such stores to create a uniquely cozy and engaging customer journey.

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Commercial Interior Design

Dorbob Bakery

This interior concept reimagines the Dorbob Bakery experience by fusing traditional charm with a clean, minimal aesthetic. Rooted in natural textures and timeless tones, the space invites customers into a warm yet modern environment that feels both familiar and fresh. At the heart of the design is

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Visual storytelling designed to connect & inspire.

Photography & Video

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Visual storytelling designed to connect & inspire.

Conceptual Photography

A blend of visual storytelling and symbolic meaning, my conceptual photography explores identity, femininity, beauty, culture, and emotion through stylized, thought-provoking imagery. Each series—like Eva the Maiden and Traditional Beauty—invites the viewer into a unique narrative space, where aesthetics meet deeper reflection.

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Visual storytelling designed to connect & inspire.

Commercial Photography

From product showcases to brand campaigns, my commercial photography helps companies visually communicate their identity and connect with their audience. I collaborate closely with brands to create compelling images that highlight product value, reflect brand aesthetics, and support marketing goals. I had also captured emotion and unforgettable moments in my event photography, stories of life’s most meaningful celebrations.

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Visual storytelling designed to connect & inspire.

Videography

Whether capturing the emotion of life’s most special moments or telling the story of a brand, my videography is driven by purpose and emotion. For businesses, I craft impactful video content tailored for social media, brand storytelling, and presentations. Every frame is designed to engage, communicate, and elevate the brand’s presence in a visually compelling way.

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connects, converts, and cultivates long-term brand love.

Digital Marketing

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Valuable Clients

Work Experience

2025
Marketing Manager

Creating marketing plans for B2B and B2C sales in order to increase brand visibility, generate leads, increase sales. Management & content creation for social media channels, assuring the conformity of product labels, creating online and offline campaigns, newsletters, organising events, montly and anual reports.

Designer & Photographer

Professional photoshootings, video materials, brand identity design, advertising materials, 3D visuals and interior design.

Concept & Graphic Designer

Designing 3D concepts for visual merchandising, thematic parks and big size decor for events.

Design Teacher

Teaching basic didactic information in the field of design to high school students.

Beyond the Work

Beyond the Work

What I do when I’m not working? I slow down. I reconnect. I travel, cook, photograph & breathe. These small rituals aren’t distractions — they’re the heartbeat of my creativity and clarity. They remind me why I do what I do!
About me
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Every project tells a story — and this is where mine begins. Here's everything I've done (so far), and how it's helped me grow as a designer, collaborator, and creator. Whether you're here out of curiosity or future collaboration, thank you!
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Let’s Make Ideas Happen

Let’s Make Ideas Happen

Looking for a creative partner for your brand, product, or idea? I’d love to hear from you. I collaborate with teams, entrepreneurs, and mindful businesses to bring meaningful projects to life.
Let’s Collaborate!
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