This section showcases a curated selection of graphic design projects created for clients across various industries. From visual identities and digital content to outdoor and printed advertising materials. Each project reflects a focus on detail, message clarity, and creative adaptability to client needs. Whether it’s a minimalist concept or a complex visual campaign, my approach blends aesthetics with functionality to deliver visual impact for better results.
Logo Design
These logo concepts were created as part of my participation in the official Logo Design Contest for the City of Oradea, organized by the Oradea City Hall in 2024. The challenge was to design a visual identity that reflects the city’s rich cultural heritage, architectural beauty, and forward-looking spirit.
This project showcases the visual identity and logo design created for Moa Bijou, a local handmade jewelry brand known for its delicate, feminine, and nature-inspired creations. The aim was to develop a brand identity that would authentically reflect the unique aesthetic and artisanal spirit of the jewelry designer.
The logo and graphic variations were carefully crafted to mirror the visual qualities of the jewelry itself — elegant, organic, and thoughtfully detailed. Soft lines, natural forms, and subtle typography were used to capture the essence of Moa Bijou’s handmade collections, while ensuring the brand remained versatile and recognizable across packaging, social media, and promotional materials.
This project was a close collaboration, driven by a deep respect for the designer’s vision and a desire to create a coherent visual language that could evolve alongside the brand.
Print & Advertising Materials
Among my most recent completed works are projects developed in collaboration with Proper Marketing & Events and Echipa de PR, where I had the opportunity to create video edits, visual materials, and advertising graphic design for companies such as Holcim Romania, Omniasig, and Tineco.
Over the years, I’ve also contributed to book design and other creative projects for various brands and organizations.If you would like to explore additional works that are not displayed in this portfolio, feel free to get in touch — I’ll be happy to share more.
Social Media Content
As part of my collaboration with Horticola, a Romanian horticultural brand, I developed a range of social media content designed to increase engagement, educate the audience, and strengthen the brand’s online presence.
My work included the creation of dynamic Instagram and Facebook Reels, carousel posts, and informational graphics, all tailored to communicate clearly and visually the brand’s values, services, and product offerings. Each piece of content was crafted with attention to brand consistency, clear visual hierarchy, and a user-centered communication style.
The Reels focused on topics such as gardening tips, inspirațional content and promotional campaigns aiming to make horticulture more accessible and appealing to both amateur gardeners and professionals. This project demonstrates my ability to combine strategic messaging with visual storytelling, helping brands like Horticola educate, inspire, and connect with their communities online.
You can also view more video project for Horticola in my Videography Project Page.
This is an ongoing collaboration started just 2 months ago with Ginsor Autoparts, an official Liqui Moly partner in Romania. The goal is to establish a strong digital presence through a combined strategy of social media content, SEO, and UX optimization.
Key contributions so far include:
• Developing the initial content strategy for Facebook, Instagram, TikTok & YouTube
• Creating Reels, TikToks, carousels, and product-focused posts
• Optimizing the purchase journey by conducting a UX audit of the website
• Improving product descriptions and SEO-friendly page content to increase visibility in search engines
The content and site improvements aim to attract car owners, enthusiasts, and resellers, laying the foundation for both organic growth and upcoming paid advertising campaigns. This project highlights my ability to combine strategic content creation with UX and SEO efforts to support e-commerce growth from the ground up.
Catalogues
As part of my collaboration with Morami, a leading B2B horticultural distributor in Romania, I developed a series of product catalogues aimed at supporting the sales process across their national distribution chain. These catalogues served as essential tools for agents, dealers, and resellers, helping them present the brand’s diverse product range in a clear, engaging, and professional format.
My role covered the entire creative process — from visual concept development, information architecture, and content structuring, to visual storytelling, layout design, and print-ready preparation. Each catalogue was developed with great attention to Morami’s brand guidelines and in alignment with the visual identity of their international suppliers, ensuring a cohesive and professional brand presence throughout. I managed the entire process — from visual concept development, information architecture, and content structuring, to storytelling through layout, and final preparation for print production. The result: improved product visibility, more effective sales conversations, and a stronger visual consistency across all client-facing materials.
The final deliverables contributed directly to increased product visibility, better client communication, and streamlined sales conversations, making them a valuable asset for Morami’s field agents and sales team.
One of the key challenges was finding the right balance between technical accuracy and user-friendly presentation. Each catalogue needed to:
Present product specifications in a clear, structured format
Help clients easily understand how to place orders
Communicate the quality, composition, and benefits of each product
Align with Morami’s brand identity and the supplier brands’ guidelines
One standout example is the Desch Catalogue, created in partnership with Morami’s international supplier. It reflects the core of this project’s challenges and achievements — designing a catalogue that is both highly technical and user-oriented. Was designed to be practical for resellers, easy to browse on both print and digital platforms